Malcolm Gladwell, book author of "The Tipping Point: How Little Things Can Make a Big Difference"
What is The Tipping Point about?
It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does.
I think that The Tipping Point is a way of making sense of the world, because I'm not sure that the world always makes as much sense to us as we would hope. I spent a great deal of time in the book talking about the way our minds work--and the peculiar and sometimes problematic ways in which our brains process information. Our intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing. People who understand The Tipping Point, I think, have a way of decoding the world around them.
